Poster for the film, Miss Lovely, directed by Ashim Ahluwalia. The film is set in the criminal depths of Mumbai's C-grade (horror and porn film) industry. Miss Lovely premiered at the 2012 Cannes Film Festival and competed in the Un Certain Regard section. The film also screened at numerous film festivals including the Toronto International Film Festival and International Film Festival Rotterdam. Miss Lovely had release of around 300 screens in India in 2014.